361 I Do

 

This is the Anthem spot for Chinese' 4th largest sports brand 361, after Nike, adidas and LiNing. Its name stands for an "extra degree of passion" in everything it does. We compared this passion to the ultimate commitment of love, with average people and professionals athletes saying "I do" to their love of sports.


 

Agency: Ogilvy Beijing

Role: Executive Creative Director
Launched: 2009