Google Shopping Insights
If you are a buyer for a retailer, unless you work for Amazon, chances are you'll be guessing what consumers want, where and who do they want it, without intelligent real time data to back up your predictions. With Google's mission to democratize data, we built a product search tool Shopping Insights that is free to all, arming merchandisers and media buyers with the latest data in consumer search behaviors, thus making informed decisions.
Even though this is a B2B tool, the design is driven by simplicity, elegance with a touch of playfulness.
Agency: Google Art, Copy & Code
Google Shopping Insights
Role: Executive Creative Director
Launched: 2018