Google #SmallThanks Social

"In this holiday season, who are your favorite hometown small businesses that you are thankful for?" We asked 28 "social influencers" including athletes like Tony Hawk, NatGeo photographers, artists, food bloggers and some famous canines to thank them when they return to their hometowns during Thanksgiving.

There are 28 million small businesses in America, thanks to them, local communities are vibrant and colorful. Instead of encouraging the public to consume more like Amex, Google opted to remind everyone to thank and celebrate their favorite local spots. Through this campaign, we got to see a rare view of optimistic contemporary America through intimate stories, images and videos on social media.

The numbers? 52.6MM reach, 6.73MM impressions and 1.44MM user engagements.

Agency: Google Art, Copy & Code

Role: Executive Creative Director
Launched: 2017

Select stories:

Tony Hawk (athlete)
Laurie Hernandaz (Olympic gold medalist)
Mister V (artist)
Pete McBride (NatGeo photographer)
Michael O'Neal (photographer)