Nike+, 2006 launch

 

An oldie but goodie. Here is the original thinking from 2006. "Every 5 or 10 years Nike comes up with an iconic product such as the AF1, Air, Dunk... In the digital age the new icon is no longer another physical product, but 'digital sports,' kick-started with Nike+. An intuitive system combining music and sports, it tracks one’s workout activities and converts them into social currency that can be measured, shared, and improved..." Long story short, it makes sports fun and less painful, converting many who never touched sports into willing participants, myself included. (Apologies for the blurriness in this vintage case video.)


 

Awards:

Cannes - Cyber Grand Prix, Titanium Grand Prix
D&AD - Black Pencil
One Show Interactive - Best of Show, Best of the Digital Decade
AdAge - Digital Campaign of the Decade
Clio Awards - Grand Clio, Best of Show
International Andy Awards - Best of Show
Art Director’s Club - Gold Cube
Creative Review - Winner
Creativity Awards - Winner
London International Awards - Gold

Agency: R/GA NY

Role: Nike+ Global Creative Director
Launched: 2006