NIKEiD Studio Launch

NIKEiD started as an experiment in 2000, a simple html interface that allowed users to customize a few shoes with different colors. People liked the concept, soon pizzas, cars, even M&M’s were customizable. In 2007 when NIKEiD became globally the largest and most profitable digital sales channel within Nike, we completely revamped its virtual and physical platforms: redesigned the global site with new tools and functionalities, and launched the once-exclusive NIKEiD studio within all major Niketowns worldwide.