The Foxgrove

After two decades in the creative industry, advising plenty of global brands on what's next, I took a maternity leave of sorts to start The Foxgrove, an electronic music + DJ school created for the general public. With my record producer partner, we believe that the future of music lies in the hands of the amateur creator - people who listen to music all day but never thought themselves talented enough to dabble into the creation process. Thanks to technology, music making is now ultra-accessible to the laymen. Just like how Instagram turned everyone into a photographer, we believe that everyone can be a musician with the right intuitive tools and simple human guidance. Just four months into opening, we are teaching Spotify executives the music creation process so they can empathize with the creators.